The editors at Solutions Review have compiled a list of the best marketing automation software for small businesses looking to improve their marketing efforts. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.
No matter the industry, the market, or the size, every business can benefit from marketing automation software solutions. Choosing the right vendor and solution can be a complicated process, especially in a small business where budget and functionalities are crucial. With that in mind, our editors compiled the following list of top-rated marketing automation software for small businesses and teams to consider implementing into their businesses.
The team at Solutions Review selected these based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria. The list is organized alphabetically.
The Best Marketing Automation Software for Small Businesses
ActiveCampaign
Description: ActiveCampaign provides businesses across industries with a customer experience automation (CXA) platform to automate and customize their marketing efforts. The platform has marketing automation capabilities for automated email follow-ups, contact engagement tracking, custom fields, performance reports, and more. Companies can also try ActiveCampaign’s marketing automation platform with a free trial and upgrade to one of the paid models (Lite, Plus, Professional, and Enterprise) when they’re ready to take their marketing automation efforts to a deeper level.
GetResponse
Description: GetResponse is a marketing software platform designed to help entrepreneurs, online marketers, marketing managers, and companies with the tools they need to create content, generate sales, and improve traffic. Its marketing automation tools include pre-built workflows, email automation, contact segmentation, behavioral targeting, and more. With four pricing models—Basic, Plus, Professional, and MAX—and a free 30-day trial, GetResponse is a viable option for companies of various sizes and budgets.
HubSpot
Description: Hubspot Marketing Hub works well for enterprises and SMBs alike. The platform’s marketing automation functionalities are designed to help companies attract their target audience, convert visitors into customers, and manage complete inbound marketing campaigns from a single, easy-to-use interface. HubSpot Marketing Hub can also grow alongside a small business. It offers a selection of free tools that can be upgraded and added to with the Starter, Professional, or Enterprise packages. While companies can purchase Marketing Hub independently, SMBs may want to consider working with HubSpot’s CRM, which is also available in free and low-priced versions and comes equipped with additional functionalities for sales, marketing, operations, and service.
Keap
Description: Keap provides CRM and marketing automation solutions for small businesses. The company’s sales and marketing automation solutions can help SMBs convert more leads with personalized and automated follow-up messages, capture lead behavior, and increase engagement. Keap’s marketing automation capabilities can also integrate with third-party apps to help companies trigger additional sales opportunities. Its three pricing models—Lite, Pro, and Max—can be configured based on how many users a company has in its system.
Klaviyo
Description: Klaviyo provides growth-focused e-commerce brands with a marketing automation platform designed to help drive sales with targeted and relevant email, Facebook, and Instagram marketing campaigns. The platform includes segmentation, web tracking, autoresponders, automated email flows, reporting, AB testing, email content creation, and more. Klaviyo also tracks important data from whichever e-commerce platform a company uses, thanks to its integrations with leading platforms like Shopify, BigCommerce, and Magento. Klaviyo uses flexible pricing models that don’t involve annual contracts, so companies only pay for the tools and features they use.
MailChimp
Description: MailChimp is an “all-in-one” marketing and commerce platform with features for audience management, analytics, marketing automation, and other creative tools. Companies can use Keap’s marketing automation features for customizable workflows, trigger-based messaging, scheduling tools, pre-built automation, visual journeys, custom triggers, and e-commerce automation by integrating with other platforms, including WooCommerce, ShopSync, BigCommerce, and others. MailChimp offers a Free, Essentials, Standard, and Premium version of its platform so companies of all sizes can select the solution with the capabilities it needs.
Omnisend
Description: The Omnisend platform meets a company’s e-commerce, email marketing, SMS, and automation needs. Companies use Iterable’s centralized marketing platform and automation tools to develop omnichannel workflows, pre-built messages, perform A/B tests, track success with reporting tools, and leverage over fifty integrations. Omnisend offers companies a free version of its platform for getting started with email marketing. The Standard package includes marketing automation, pre-built workflows, capacity for sending 15,000 emails a month, and more.
Sendinblue
Description: SendinBlue is a marketing platform with email marketing, SMS marketing, CRM, and marketing automation for small businesses looking to grow. With its marketing automation capabilities, SMBs can personalize every step of the customer journey, develop omnichannel outreach strategies, and convert visitors to their website into customers. Those capabilities include transactional email tools, audience segmentation, CRM integration, SMS marketing, web chats, landing pages, signup forms, Facebook ads, email marketing, and more.
SharpSpring
Description: SharpSpring’s sales and marketing automation platforms best suit SMBs, enterprises, and agencies. The platform uses a behavioral-based tracking tool to help companies understand the motivations behind customer interactions and can be used in all of its marketing automation services. SharpSpring can be used to build automation tasks, expand workflows with branching logic, set up nurturing campaigns that respond to lead behavior, and customize buyer personas on the fly to improve segmentation. Its Small Business pricing model is available in annual and monthly versions and includes full access to its growth marketing platform.
Thryv
Description: Thryv is a fully integrated and end-to-end customer experience platform for small businesses looking to reach more customers, generate engagement, and boost revenue. The platform’s marketing automation capabilities are geared toward small businesses. It can help them schedule trigger-based campaigns, send automated messages with a library of pre-built templates, track engagement with analytics, and more. Thryv’s pricing uses various configurations based on the number of users, add-ons, and other features.
VBOUT
Description: VBOUT is a multichannel marketing automation solution for collecting leads with a customer-centric approach. The company provides a variety of marketing automation capabilities in its flagship platform. Small businesses can capture leads with VBOUT’s white-labeled forms and landing pages, build custom automations that nurture leads, retarget ads, use automated lead scoring to identify high-value prospects, provide personalized customer support, and more. Additional capabilities for small businesses to utilize include lead management, social media marketing, analytics, e-commerce marketing, and email marketing.
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